You want to capture the attention of your audience in a world besieged by Internet cats, clickbait links, and terrible puns. We specialise in creating provocative content that cuts through the clutter to elicit consumer action.

RDCLS is a brand and content agency in the business of good taste and questionable ideas. We hit hard, move fast, and sometimes doodle in client meetings when we’re supposed to be taking notes.

At this point, you’re probably wondering – why feature a misanthropic robot on our site? Who cares? We love it. But mostly because this site will prove our fealty to robot-kind when they take over in 2050. We’re a future-thinking agency, yes we are.

TL;DR: We do cool stuff for brands. And if anything is worth doing, it’s worth overdoing.

Clients

here are some of our clients who
went against their better judgement

Talk to us. We’ll be glad to dazzle you with insightful digital strategies, marvellous creative work, mind-blowing business innovation ideas and uh, pop rocks. With coke. FIZZLE. Get in touch with us now.

(And yes, this site was written by a 5-year old dyslexic child. We couldn’t resist.)  

Work

OUR WORK

thumb_vicious

Ride Without Fear

Branding | UI/UX | Web Design + Development

View Work
thumb_starbucks

#ilovewhitechoc

Social Media Campaign

View Work
thumb_starbucks_career

#ToBeAPartner Career Guide

Design | Illustration

View Work
thumb_fairprice

Fairprice SG50 – Celebrate
the heroes in our lives

Creative Tech

View Work
thumb_mothership

Mothership.SG

Branding | Design

View Work
thumb_worklifeasia

Work Life Asia Content Portal

Content | Design

View Work

Desktop + Mobile Responsive Design

Ride Without Fear Manifesto

Website

Logo + Tagline

Ride Without Fear

Branding | UI/UX | Web Design + Development

Client
Vicious Cycles Singapore

LAUNCH SITE

We speak bike. For example, ‘Braap’ is moto-language for love.

Vicious Cycles Singapore is a custom motorcycle and lifestyle company, and one of the brands that we take care of. When they approached us to build their website, we decided that instead of just building a site, we would create a full brand piece.

A piece of work that truly inspires every biker out there. Well done!

Mathew Lim
Owner

Instagram Activity

Pop-up Elements

#ilovewhitechoc

Social Media Campaign

Client
Starbucks Singapore

Client Award
Best Summer Digital Campaign,
Starbucks Asia Pacific Meet

Serving up a fun little Instagram campaign,
one pop-up coaster at a time.

Starbucks customers love posting pictures of their Frappuccinos on Instagram. So to leverage on that behaviour and create even more online mileage, we created a pop-up coaster to promote their range of white chocolate Frappuccinos.

  • Over 2000 Instagram pictures
    shared over 3 weeks
  • Approx 40,000 media impressions generated

Key Illustration

#ToBeAPartner Career Guide

Design | Illustration

Client
Starbucks Singapore

Get yer frap on!

Starbucks needed a stylish way to showcase their employer brand to potential candidates. So we created an illustrative brand piece that communicates the designated Starbucks retail career paths while fully expressing the fun personality of the brand.

Fairprice SG50 – Celebrate
the heroes in our lives

Creative Tech

Client
Havas Media Singapore

Client Award
GOLD – Marketing Magazine’s
Marketing Excellence Award for
Excellence in Out-Of-Home

We worked with Havas Media to set up a tweet/IG-activated cake installation for Fairprice’s SG50 campaign.

Every time a tweet or IG post was posted with the hashtag, #fortheheroesinourlives, a light & confetti show would be activated within the
cake installation.

Logo Design

Mothership.SG

Branding | Design

Client
Mothership.SG

More than just a blimp.

As a hyperlocal online news agency based in Singapore, Mothership’s role in the local mediascape is a varied one – they essentially thrive on social conversation. So we created a logo that’s a clever combination of a speech bubble and an airship – the Mothership.

Work Life Asia Content Portal

Content | Design

Client
Robert Half

Robert Half is an international recruitment firm with offices around the globe.

We create content for their content portal, WorkLifeAsia, to generate brand awareness
and drive engagement across Linkedin,
Facebook and Google+.

Contact Us

Oi.

 

Don’t want ordinary? Need to rev your brand out of a rut?
Here’s how you can get in touch with us.

RDCLS

1013 Geylang East Ave 3 #05-108
Singapore 389728

Get ridiculous!
makelove@ridiculous.sg
+65 6966 4720

New project?
Collaboration?
Want to join us?

Drop us a message, tell us what you’re looking for.

Drop It Like It’s HOT!